When a potential clients starts with a Google search, you need to make sure the following is correct:

1. Your Name, Address, Phone are correct and listed in all online directories
2. Your name appears with proper contact information appear in all the major business directories.
3. After people find your name, you need to ensure your Digital Reputation Management converts the person to pick up the phone to call you, complete an online form or send you a direct email.

To attract potential clients who are seeking the kinds of services you offer, your Web site needs to be near the first page of results when a user performs a search that includes both a practice area and location.

Thus, your Web site must be search engine optimized for both your practice area(s), as well as the geographic location(s) you serve.


Section 2

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